There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. By developing one strong theme and then adapting it to individual …

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. This has a direct impact on my SERPs and helps to improve click-through rates. It takes a …

Although big companies have large marketing budgets, they too can benefit from receiving (almost free) hits. No proposition development is complete without an honest assessment of what your competitors are up to. Your evergreen post will be the ultimate resource for the topic you cover. Have you ever tried to …

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Not just links, but content with passion, relativity, and understanding to the customer. The hierarchy of effects model helps …

The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. What's even better is that they can be a great way of attracting relevant traffic to your site as well. Whether true or not, this is something I …

The topic of SEO is one of my passions. Really want people to read your articles? Use numbers in your headlines! In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. Does anyone …

How often did you leave a website because it took too long to open? It happens all the time. Apple is an interesting case to look at for SEO as they have never really "done" a blog in the classic sense, so their site is not necessarily a good example …

All of this has to be done while also observing character limits, including power calls to action in the meta description, observing proper branding and tone of voice, and also including targeted optimizations for specific pages. Web pages containing matching verbiage will have lower visibility in searches. Sites that seek …

Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. You can get started with …

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Choosing an agency begins with the …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Why would the fact that engines don't officially acknowledge social media matter? Digital marketing is a vast marketing technique which includes many other marketing tact. I'm on the lookout for an …

New software packages often have bugs that users detect. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. So if the image is decorative, keep it out the way - either make it a background image …

Review competitive lists and other pertinent industry sources. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Off-Page SEO is made up of everything away from your site that you technically can't …

It's an iconic brand, online and offline, that has a proven track record with consumers. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. Always research before you buy any SEO software because the …

There are numerous different tactics that you can use, however these can be split into two categories: the ethical 'white hat' SEO strategies and the unethical 'black hat' SEO techniques. Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help …