Only use tables when you have multiple columns of information

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. As your website ranks on the top positions in the search engine result pages (SERPs), the traffic on your website is increased tremendously. To …

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Apply these secret techniques to help with conversion rates

Core SEO tactics are a must in an effective digital marketing strategy these days. You can't pay for or modify reviews (if you do, you could be de-listed), but you can make your presence on Yelp and other review sites known by displaying their logos in your establishment. Have you …

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Never changing reporting will eventually destroy you

Head terms are broad and short, often revealing little about topic and intent. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an …

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Short Story: The truth about social media

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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You should make certain that you use your internal links correctly

Many people don't even bother to look in Google for news. Because a properly-executed guest blogging campaign yields the strongest and safest ROI while simultaneously supporting your SEO, social media, and content marketing efforts. Local SEO is, inarguably, the best bet for local businesses to grow big. I asked where …

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How to turn link building into success

Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples. That means having your website perfectly capable of loading when accessed by mobile devices. Why Is Search Engine Optimization Important For The Brand? For example, where would one find rocking horse in this country? For …

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Follow the best practices outlined herein for googlebot crawlers

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. A value proposition is a statement that tells consumers why your products or services are worth paying for. You certainly don't have to worry about it being some …

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Lack of keywords in the content

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. This has a direct impact on my SERPs and helps to improve click-through rates. It takes a …

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Boost site speed and utilise stickiness

Although big companies have large marketing budgets, they too can benefit from receiving (almost free) hits. No proposition development is complete without an honest assessment of what your competitors are up to. Your evergreen post will be the ultimate resource for the topic you cover. Have you ever tried to …

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Content is King (for now)

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Not just links, but content with passion, relativity, and understanding to the customer. The hierarchy of effects model helps …

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Analyse your existing forums

The topic of SEO is one of my passions. Really want people to read your articles? Use numbers in your headlines! In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. Does anyone …

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Invest in backlinks

How often did you leave a website because it took too long to open? It happens all the time. Apple is an interesting case to look at for SEO as they have never really "done" a blog in the classic sense, so their site is not necessarily a good example …

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Short Story: The truth about organic links

All of this has to be done while also observing character limits, including power calls to action in the meta description, observing proper branding and tone of voice, and also including targeted optimizations for specific pages. Web pages containing matching verbiage will have lower visibility in searches. Sites that seek …

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How to diagnose content related issues

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Choosing an agency begins with the …

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The hidden agenda behind web portals

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Why would the fact that engines don't officially acknowledge social media matter? Digital marketing is a vast marketing technique which includes many other marketing tact. I'm on the lookout for an …

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Learn to do keywords like a pro

New software packages often have bugs that users detect. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some …

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Myths and misconceptions about citations

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. So if the image is decorative, keep it out the way - either make it a background image …

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When your use of link research becomes obsessive

It's an iconic brand, online and offline, that has a proven track record with consumers. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. Always research before you buy any SEO software because the …

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Write about link building

There are numerous different tactics that you can use, however these can be split into two categories: the ethical 'white hat' SEO strategies and the unethical 'black hat' SEO techniques. Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help …

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