You may be asked about reporting in your marketing interview

If you're running a restaurant, hotel, cafe, or any other local-type business for that matter, you should have a handful of professional-looking photos uploaded to your profile at a bare minimum--so customers know what to look forward to when visiting your business, or what they' re missing out on . As …

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Fun with page rank for now

This is usually enough to get the link removed. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long …

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What everyone ought to know about reporting

The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer, thinner content. Make sure you do a thorough SEO audit before you blame link building for your organic traffic stagnation. I understand that bespoke laser eye surgery can …

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A do-it-yourself guide to page impressions

Generally, mobile devices load sites much slower than desktop devices, so a fraction of a second delay on a desktop device could cost you multiple seconds on a mobile device. In the next few years, Google is going to do more to reward sites that offer rich snippets, and users …

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Guide mobile users accurately - don't just rely on keyword density

We?ll be following up with thoughts and recommendations from around the community as we all learn to adjust to this latest change.Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel. Of course, don't forget that …

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Content is King (for now)

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Not just links, but content with passion, relativity, and understanding to the customer. The hierarchy of effects model helps …

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How to diagnose content related issues

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Choosing an agency begins with the …

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