Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Blindly producing content en masse is liable to set you up for that 75 percent pit, no matter how long your articles are. A modern short url …

Head terms are broad and short, often revealing little about topic and intent. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an …

All of this has to be done while also observing character limits, including power calls to action in the meta description, observing proper branding and tone of voice, and also including targeted optimizations for specific pages. Web pages containing matching verbiage will have lower visibility in searches. Sites that seek …