It could also be to increase signups for a trial, increase downloads, or the popularity of your brand. The seminal idea behind Google's ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they're the primary …

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. There are over 200 ranking factors and link building is still the #1 determining factor. To help boost your business' profile on the internet, why not list in a UK business directory today? But More …

Image optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities. And, it's becoming an increasingly more important role. If you are struggling to improve your site speed you may want to consult a professional web design company. I'm not a big fan …

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. As your website ranks on the top positions in the search engine result pages (SERPs), the traffic on your website is increased tremendously. To …

There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. By developing one strong theme and then adapting it to individual …